Marketing & Communications Manager

ISS

As the Marketing & Communications Manager for UNM Institutional Support Services (ISS), Lydia Thomas leads the division’s strategic marketing and communication efforts, serves as a key contact for media relations, and manages the ISS Marketing & Communications team – a shared-services hub that offers comprehensive marketing and communication needs such as rebranding strategies, graphic design, photography, and website editing support to the VP Office and all 17 ISS departments and related units. This oversight ensures efficient project execution, as it involves supervising support staff members who manage projects of all sizes. Leadership responsibilities extend beyond this as Lydia chairs the ISS Marketing & Communications (MarCom) Committee, a group of marketing and communication professionals who lead focused creative efforts across select ISS Departments.

Lydia is an exceptional advertising and multimedia project manager with over 14 years of experience in strategic marketing, branding, print/digital advertising, event and project management, and photography with advanced skills in conceptualizing and implementing a wide variety of marketing avenues, brand identity, highly effective promotional campaigns, sales collateral, and more. Lydia joined the Vice President’s Office for Institutional Support Services in January 2024.

As a lifelong New Mexican, Lydia has previously worked in many sectors of marketing and advertising around the state, including several non-profits, 89.9 KUNM FM and the Albuquerque Journal. She is an alumna of The University of New Mexico College of Fine Arts and is a current student working towards an MBA in Marketing through UNM Anderson School of Management.