CES Marketing & Communications (MarComm)
Mission
The CES Marketing & Communications (MarComm) team supports the organization by delivering targeted, impactful strategies that enhance the visibility and engagement of UNM’s environments and service operations. We focus on promoting exceptional customer service and the creation of unique experiences, all while reinforcing The University’s core mission. Through clear messaging and dynamic campaigns, we help amplify the value and reach of these essential services.
Vision
CES MarComm supports CES in positioning UNM as the premier educational destination and employer in our region, fostering academic excellence and enriching quality of life. Through compelling storytelling and innovative marketing, we showcase the services, values, and experiences that make UNM the preferred choice for students, faculty, staff, visitors, and patrons.
Policies & Procedures
Click here to read through the team’s policies and procedures, or jump to Media Inquiries, Interview Requests, and Requests for Comment.
Services
CES MarComm is a cost-free, shared-services model team. We provide comprehensive marketing and communication services, including rebranding strategies, graphic design, photography, and website editing support, to CES departments and related EVPFA units.
Marketing Strategies
We specialize in crafting data-driven campaigns, optimizing brand messaging, and integrating cross-channel communications to engage diverse audiences effectively. With a focus on innovation and results, we ensure marketing efforts align with organizational goals and resonate with target markets.
Graphic Design & Photography
Our team delivers creative and visually compelling solutions that bring our brand to life. We specialize in designing impactful visuals, from project marks and brochures to digital media and promotional materials, ensuring our brand’s identity is consistently represented across all platforms. With a focus on aesthetics and communication, we create designs and photography that inspire and resonate with any audience.
Communications
Expert services in crafting press releases, engaging articles, and impactful media content that amplify our brand’s voice. We specialize in clear, concise messaging that captures attention and effectively communicates key narratives to the right audiences.
Website Maintenance
Essential website management services ensure online presences are seamless and up-to-date. We handle everything from routine content updates and site maintenance to optimizing user experience and functionality. Advanced edits require client contracts with University Communications & Marketing (UCAM).
Media inquiries, interview requests and requests for comment
CES coordinates all interviews and media inquiries with the CES Vice President and CES Marketing & Communications Manager for coordination and dissemination.
University Communications & Marketing (UCAM) will also be included in any CES communications, and is the primary contact for institutional communications and media inquiries concerning University-wide projects and initiatives.
If you are contacted by the media directly, please inform CES and UCAM as soon as possible to coordinate interviews and document media interactions for the University.
Coordination between departments ensures that the University is positioned appropriately and the statements we provide are accurate and reflect current information from the department and the University.
Contacts
Shawna Wolfe
Vice President, CES
Office: (505)277-7591
Email: swolfe1@unm.edu
Lydia Thomas
Marketing & Communications Manager, CES
Cell: (505)433-9285
Email: lgosling@unm.edu
Steve Carr, APR
Communications Director, UCAM
Office: (505)277-1821
Cell: (505)702-7720
Email: scarr@unm.edu
