What are we solving?

Marketing Goal Mapping

Who is your audience? [Text]	Internal Goal: [Text]	Information? Collateral, ie. Flyers, etc.
What’s their challenge, desire or unmet need? [Text]	What’s your call to action? (What do you want your audience to do?) [Text]	Resources? Website collection of info/links, etc.
What change are we trying to create for them? [Text]	Getting new clients? Widen your reach — External media buys, strategy on best timing, etc.