Lydia Thomas

Communications & Marketing Manager

ISS

As a key member of the VP Office for Institutional Support Services, the ISS Communications & Marketing Manager is responsible for the ISS Administration's media relations and leads the division’s strategic communication and marketing efforts. Additionally, the Communications & Marketing Manager oversees ISS Creative Services, a shared-services hub that offers comprehensive communication, graphic design, photography and website editing support to the VP Office and all 18 ISS departments and related units. This oversight ensures efficient project execution, as it involves supervising two support staff/creative team members who manage projects through the ISS Creative Services ticketing system.

Leadership responsibilities extend beyond this as the ISS Communications & Marketing Manager chairs the ISS Communication & Marketing Committee, a group of marketing and communication professionals who lead focused creative efforts across select ISS Departments.   

Duties and Responsibilities: 

  • Lead Strategic Communication and Marketing Efforts: Develop, implement, and oversee strategic communication and marketing campaigns that have a significant institutional impact. 
  • Media Relations and Content Creation: Conduct media relations efforts for the VP Office and ISS departments, responding to requests for information from media personnel. Coordinate response efforts with UCAM personnel. Additionally, write, edit, and publish articles and materials for the UNM Newsroom, ISS Newsletter, website, and Listserv, effectively promoting the university's mission and achievements. 
  • Manage ISS Creative Services: Oversee a central hub providing comprehensive communication, graphic design, photography, and website development services to 18 ISS departments.
  • Oversight of Creative Projects: Provide supervision and management for two support staff/creative team members responsible for processing and managing projects through the ISS Creative Services ticketing system, ensuring efficient execution of creative projects.
  • Collaborate with Leadership: Work closely with VP Office Administrators and ISS department Directors to assess and address communication, marketing, and graphic design needs, contributing to institutional goals and objectives.
  • Chair ISS Communication & Marketing Committee: Lead the committee's initiatives, shaping communication and marketing strategies, and mentor marketing and communication professionals across ISS departments.
  • Collaborative Engagement: Actively partner with and attend UCAM Communications meetings, MARCOMM meetings, and similar relevant gatherings to ensure alignment with broader university communication and marketing strategies and stay updated on best practices in the field.
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Contact

Phone: (505) 433-9285